Providing elite athletes with maximum value in their representation.

For the past five years, 3G Sports has refined a new representation model centred around expertise in three core pillars.

Effective representation means mastering what matters most. For the past five years, 3G Sports has refined a new representation model centred around expertise in three core pillars: Athlete Services, Branding, and Management. For everything beyond our core expertise, we tap into our trusted network to identify, evaluate, and present best-in-class resources.

Management

Contract Negotiation

Our negotiation is backed by experience, legal expertise, and advanced market analysis. We secure maximum value for the short and long term, and have routinely set salary standards in professional hockey.

365-Day Approach

We are available for whatever our clients need, whenever they need it. Our experience means that we've seen and done it all before, and can plan better than anyone else for the future.  

Athlete Services

Player Development

Elevated performance through education, analysis, and mindset. We go through every detail built to help athletes reach their full potential.

Health & Wellness

Access to top trainers, therapists, and medical experts with cutting-edge recovery, injury prevention, biomechanics, and full-body evaluations. We design plans to extend careers.  

Becoming a Pro

We guide athletes through draft preparation, interview coaching, media training, and full support for their players and families, so nothing is left to chance.

Branding

Content + Social Media

Our digital team assists clients in appearing in and creating bold, compelling content. We grow audiences, deepen engagement, and help athletes own their story.

Endorsements

We craft authentic athlete brands rooted in passion and purpose to earn partnerships that grow value and establish legacy on and off the ice.

Community Impact

Our athletes lead with purpose. We help them support causes that matter and create meaningful change in their communities.