Athlete representation
that empowers stars
to elevate their game
and amplify their brand.
Meet the Roster
The agency
3G Sports represents first-overall draft picks, Olympic gold medalists, non-profit founders and star influencers across hockey, rugby and professional sports. Based in Vancouver and Montreal, we deliver results for this generation’s best — and build the foundation for the next.
The Record
The first agency built in women’s hockey to expand into NHL representation.
The team behind every client has played, managed and negotiated at the top of pro sports. We bring together a Stanley Cup champion, national team players and coaches, and agents who secured the PWHL’s three highest‑value contracts. Collectively, we have 60+ years of pro sports experience and NHLPA, PWHLPA and World Rugby certifications. Our in‑house counsel and 360° athlete services prepare every client for each chapter of their career.
Our services provide elite athletes with the maximum value in their representation.
Interested in working with the team behind hockey and rugby’s best?